Overview

How to view product Pricing details

1. Navigate to the Price Monitor > Pricing.
   
2. By default, the data on this screen is loaded for the latest day. To view data for a different time period, select time range from the date drop-down menu.
   
   
3. Click on the filter icon to set parameters for the data you want to view or use the quick filters on the screen to select from desired Brand, Region, Short Name or UPC, and wait for the data to load.
   
   
4. Click on prize drops to get a filtered list of products that have had a price drop.
5. Click on any of the Pricing KPI cards to update the view details table below with relevant data.
   
6. View the table which gives product level details.
   
7. Click on the Export icon to export the report.
   

Pricing cards

Find four KPI cards on the Pricing screen. Clicking on any card updates the product details table with relevant data:

1. Price Drops: Displays instances of price drops on any given product in a marketplace.
   
2. MAP Violations: Shows the number of times MAP violations were detected across all monitored marketplaces on a given day.
   
3. Lost Buy Box due to Price: Indicates instances of lost buy box during a selected day due to price drops by other sellers.
   
4. Monitored Platforms: Lists all enabled platforms being monitored for the client, along with the number of activated products being tracked on each platform for that specific day.
   

How to View Product Details Table

The Product Details Table helps you analyze product-level pricing trends across various marketplaces.

1. Navigate to Price Monitoring > Pricing.
   
2. Scroll down the page to locate the View Details table.
   
3. Each row in the table is for a single product. The product details column has Product Name, ASIN, Product Icon, Platform, and Region.
   
4. You can extract the following insights from the table:
   
1. Lowest Price Platform: Displays the name of the platform offering the lowest price for the product on the selected day.
   
2. Price Compression Index: PCI quantifies pricing pressure on products. It is calculated based on key indicators like number of price drops, violations of the MAP, price deviations from expected norms, Buy Box losses, and other pricing signals. A higher PCI indicates increased pricing pressure and risk, highlighting the need for pricing actions.
   
   
3. For each of the top 5 marketplaces where the product is being monitored, you can view:
   
1. Buy Box Price (in dollars)
   
2. Number of Price Drops
   
3. Number of MAP Violations
   
4. Buy Box Sparkline: A 7-day sparkline for each marketplace, showing daily buy box prices with 7 data points. Hover over any point on the sparkline to view the exact date, time, price and the Buy Box status.
   
   
   
5. Hover over any Price Drops to get more details like so:
   
   
6. Click on the column dropdown to select/deselect marketplace details of your choice.
   
   
7. Click on the trending up icon next to any product to open the trend pop-up.
   
8. Select the desired time range within the pop-up.
   
9. In the trend pop-up, view the buy box price trend across marketplaces. Hover over data points to see the exact value for each day.
10. Click on the MAP as shown below to enable the MAP graph.
    
    
11. Hover over the line to view detailed values for the MAP price, marketplace price, along with the date and time.
    
12. Click Close to return to the Pricing screen.
    

Note: You can select a maximum of five marketplaces to display in the table at one time.

FAQs

Q: Can I monitor pricing across multiple marketplaces at the same time?
A: Yes, you can monitor up to five marketplaces simultaneously in the product details table.

Q: What does "Lowest Price Platform" mean?
A: Marketplace offering the lowest price for that specific product on the selected day.

Q: How do I know if I’ve lost the buy box due to pricing?
A: The Lost Buy Box due to Price KPI card displays the number of times a product lost the buy box due to a price drop, either by another seller or Amazon, on the selected day.

Q: What is a MAP violation and how is it tracked?
A: A MAP (Minimum Advertised Price) violation occurs when a product is listed below the brand's approved minimum price. i2o's Pricing tracks these violations across all enabled marketplaces and shows the count for each product.

Q: Can I filter pricing data by brand or region?
A: Yes, you can use the filter icon or quick filters on the Pricing screen.

Q: What does the sparkline in the product table show?
A: The sparkline displays a 7-day trend of the buy box price for each marketplace. Hover over any point to see the exact date, time, and price.

Q: How many times is my product getting scraped?

A: Run the sparkline and see what are the timestamps on which your data got scraped.

 

Q: How can I export pricing data?
A: Click the Download Detailed Report button to export.

Q: Can I customize which marketplaces appear in the product table?
A: Yes, you can select which five marketplaces you'd like to view using the column dropdown.

Q: What does the "Monitored Platforms" card show?
A: It shows a number of all enabled platforms being monitored.