i2o Product Center

i2o Product Center

The i2o Product Center is the central database that hosts and maps the inputs that produce your sales & digital shelf reporting. For each product, you can view or edit details, activate or deactivate monitoring flags, and make bulk changes to your assortment.  

Brands can use the i2o Product Center to: 
  1. Customize product attributes such as assigning short names or internal categories that align with financial reporting conventions.
  2. Create highly targeted digital shelf monitoring & eliminate unnecessary alerts by activating for only relevant products.
  3. Save time and add multiple changes at once via upload using a pre-created XLS template.

Products, Brands, Categories, Platforms & Authorized Resellers

i2o Product center has four distinct tabs namely Products, Brands, Categories, Platforms and Authorized Resellers.  

Products, Brands, Categories and Authorized resellers tabs lets you add/upload/download respective Products, Brands, Categories and Authorized resellers to the product center.

The Platforms tab gives you common attributes level product information, you can see amazon's source platform data alongside other activated platforms and edit details for all platforms except Amazon.

The global switcher at the top of the page lets you switch between multiple e-commerce platforms. i2o lets you edit details of Amazon and Walmart, the other platforms are read only.



To add new Amazon reseller:

  1. Go to the Authorized reseller tab.
  2. Select the platform from global switcher.
  3. Click on Add new Reseller.



  4. Fill in the mandatory details and click Save. Resellers can be added at the brand, category, or product ID level and can be easily downloaded/uploaded using the download/upload button.


Product Integration with the i2o 

On the home page of the i2o Product Center, your Inputs Dashboard shows you where your products are active and inactive on the i2o platform. You may review recently discovered products, recently updated products, and whether you’ve used all your monitoring allowances.

Your subscription determines how many products are allowed to be activated for each digital shelf monitoring scenario. These subscription limits are visible in the Inputs Dashboard. The i2o Product Center is synced weekly with Amazon Vendor Central and/or Seller Central to identify new products discovered in the systems.

Inputs Dashboard

The Inputs Dashboard indicates the following scenarios for your i2o activated products:
  1. Total Products: Number of available products for integration with i2o. These products can be pulled from various sources such as Amazon Vendor Central and Amazon Seller Central.
  1. Activated for Monitoring: Number of products that are enabled for daily digital shelf monitoring, including:
    1. Daily product details such as price, buy box winner, content scoring, etc. 
    2. Best seller ranking 
    3. Reseller offers 
    4. Search rank 
    5. Customer reviews 
    6. Multi-platform daily price monitoring 
  1. Added to Watchlist: Number of products assigned to the Watchlist in the filter under Product Selection. Does not include the Daily Alerts Email.
  1. Recently Added: Products recently added but not yet activated for monitoring. This is synced with the various sources biweekly.
  1. Activated for Daily Alerts Email: Number of products that are included in the daily alerts emails.
  1. Active Platforms (Price Only): Platforms where products are actively being monitored for price such as Amazon, Walmart, Target, Best Buy, Home Depot, BH Photo, New Egg, etc.  
  1. Missing Product Details: Products being monitored that need attention due to missing details such as channel, platform, region, product ID, product title, name, brand, category, model number, and MAP.
  1. Track Reseller Inventory: Number of products where reseller FBA and FBM inventory is being monitored.
  2. Activated for Hourly Monitoring: Number of products that are monitored every hour.
  1. Recently Updated: Products that were recently updated after the last sync of the catalog.
  1. Activated for Forecasting: Number of products that are activated for forecasting. 
  2. Archived Products: Number of products that are deleted. Deleted products can be reactivated at any required time.

Customizable Product Attributes

While not all fields may be applicable for each brand, there are a number of attributes that can be applied to i2o-activated products. In many cases, these attributes can be customizable to align with an organization’s internal reporting conventions. See below the list of fields and their definitions:  

  1. Product Title: Product title according to the platform on which the product is listed.
  1. Short name: Customizable nickname for labelling products; can be set up according to internal naming conventions.
  1. Brand: Brand name under which the product is listed. 
  1. Category: Category to which the product belongs; can either be based on internal reporting conventions or assigned by platform defaults.
  1. Model number: Unique model number provided by manufacturer.
  1. Parent ASIN: Amazon-specific parent product code that anchors all variations of a specific child product codes.
  1. SKU: Unique SKU identifier.
  1. UPC: Unique 12-digit UPC code.
  1. Release date: Date of first product release on the designated e-commerce platform.
  1. List price: List price of the product on the marketplace.
  1. MAP: MAP of the product defined by brand.
  1. Replenishment status: Code to track the replenishment status for inventory management.
  1. ISBN: ISBN of the product defined by the publisher.
  1. EAN: Product code used in EU and internationally for identification.
  1. Product URL: URL of the product detail page on the designated ecommerce platform.
  1. Product Tags: Product lifecycle status such as new, active, end of life (EOL) etc. They are customizable; you can create your own tag and add it to the product by typing the desired tag name and clicking "Add."
  1. Search Terms Group: Grouping system that assigns alike products with a search terms hierarchy for search rank monitoring.
  2. Sales Velocity Group: The sales velocity group represents product groups A, B, or C, determined by their respective revenue shares of 80%, 15%, and 5%.
  3. Target: Products within segment T are referred to as target products. Any product from groups A, B, or C can be designated as a target for close monitoring.

How to Use the i2o Product Center

Navigate to i2o Platform > Settings > i2o Product Center 

How to Download Existing Data for i2o-Activated Products 

  1. In the i2o Product Center, click on the Download icon after selecting platform from the global switcher at the top of the page. 
  2. Select one of the following options for updating the catalog and click Download. 
    1. i2o Product Data (All inputs) - contains all your active i2o products.
    2. i2o Product Data (Monitoring flags) - Contains filters your active i2o products showing which monitoring flags are active or inactive.
    3. i2o Product Data (Attributes only) - Contains filters your active i2o products showing only their details such as ASIN, title, MAP, etc. 
    4. Blank Template (Add New Products) - Blank template to add new products.



  3. In the downloaded files you can add multiple product tags just by separating them with a semi colon ";"

How to Add a New Product

  1. Navigate to i2o Platform > Settings > i2o Product Center > Products. 
  2. Select the platform from global switcher.
  3. Above the View Details table, click on the + sign at the top right corner. 
  4. On the Edit Product Details page, you will see all possible fields to customize such as product title, short name, brand, category, MAP, model number etc.
    Note that the fields marked with an asterisk are mandatory, therefore ensure that this data is complete for further analysis. 
  5. Go to Edit Monitoring, select the monitoring options as needed for the product.
  6. Click Save. 

How to View an Existing Product

  1. Navigate to i2o Platform > Settings > i2o Product Center > Products.
  2. Select the platform from global switcher.
  3. Scroll down to products table where you can toggle between All and Monitoring products according to your requirement.



  4. In the View Details column, click on the four squares in the product row to view all fields for product details.
  5. In the View Details pop-up, edit Common Attributes, Product Details, Monitoring and Channel Specific Details.



  6. Click Save to apply the changes.

How to Update an Existing Product

  1. Navigate to i2o Platform > Settings > i2o Product Center.
  2. Select the platform from global switcher.
  3. Scroll down to the table or use the filter in the top right corner.
  4. In the Products table, in the View Details column, click on the four squares to view the product or use the filter to quickly identify products you want to update. 
  5. Edit product details as required. Note that the fields marked with asterisk are mandatory. 
  6. In Edit Monitoring, select the monitoring options as needed for the product. 
  7. Click Save. 

How to Upload Bulk Changes

  1. Navigate to i2o Platform > Settings > Upload Changes.
  2. Go to Upload Changes and locate the dropdown menu in the top left corner with the Product Master template, which is selected by default.  
  3. Click on Download Template to download the template as an XLS/XLSX file. Update the file and save as XLS or XLSX. 
  4. To add your changes, you may either Drag and Drop Files Here or use the Choose File button to browse your file for upload. 
  5. Click Upload File. 
  6. You can notify other users by entering the email addresses separated by comma in the Notify User field. This is optional. 

How to View the Audit History

The i2o Product Center stores history of past changes made to your i2o activated products. To view the audit history for a product:
  1. Navigate to i2o Platform > Settings > i2o Product Center > Products.  
  2. Select the platform from global switcher.
  3. On the Products page, in the View Details column, click on the four squares on the product row. Or use the filter to search the product. 
  4. Click on Audit History to view the changes made to the product. 
  5. Click on the down arrow to download the change history. 
  6. Click on the cross to close the window. 




    • Related Articles

    • How To Add A New Authorized Reseller

      On the i2o Product Center's home page, there's an Authorized Resellers tab. This tab simplifies tasks related to your resellers, allows you to add new ones, customize their profiles, and review the existing ones. How to Add a New Authorized reseller ...

    • How To Add A New Category

      On the home page of i2o's Product Center, there's a dedicated Categories tab, specifically designed for managing product categories. Categories tab allows you to add new categories, customize them, and view the ones you've already added. It is a ...

    • How To Add A New Brand

      On the home page of the i2o's Product Center, we have a dedicated Brands tab. It allows you to handle all your brand-related tasks in one place: adding new brands, customizing, and viewing the brands you have already added. It's a straightforward way ...

    • How To Add A New Product

      On the home page of the i2o Product Center, your Inputs Dashboard shows you where your products are active and inactive on the i2o Platform. You may view all of your existing i2o-activated products, and add new products as needed. Activating A New ...

    • How To Edit Existing Products

      On the home page of the i2o Product Center, your Inputs Dashboard shows you where your products are active and inactive on the i2o Retail Advisor platform. You may review recently discovered products, recently updated products, and whether you’ve ...