Buy Box Metrics

Buy Box Metrics

Introduction

Buy Box Metrics are vital to measure a brand’s ability to control distribution once consumers decide to purchase their products. Buy Box Percentage Data is located in Brand Protector Benefits to help brands measure the impact of 3P resellers present in most open, online marketplaces. Buy Box Percentage data is displayed in a variety of screens:
  1. Won Buy Box Trend Graph
  2. Won Buy Box by Products
In the Buy Box Metrics table, the following are visible on a product level:
  1. Buy Box Win %
  2. Reseller With Maximum Wins
  3. MAP
  4. Average Buy Box Price
Notes
i2o Buy Box Metrics are especially useful for Amazon 1P brands who no longer have access to Buy Box data in Vendor Central. Buy Box Metrics are extracted from various sources depending on the type of Amazon access granted to i2o by brands at onboarding.

How To View & Download Buy Box Metrics

  1. Navigate to Brand Protector > Benefits. 
  2. Select the required platform from the global switcher, which is set to Amazon by default.



  3. Select from the desired filters available in the top left corner.
  4. Click on the box labeled Won Buy Box. The Buy Box Trend will populate in the chart below.
    1. You may download the Buy Box Trend.
    2. In the top right corner, click on the icon with three stacked lines.
    3. You may export the graph in PNG, JPG, PDF, SVG, CSV, or XLS file formats.
  5. Scroll down to view Buy Box Metrics by products in the table below the Buy Box Trend.
    1. You may download Buy Box data in XLS format.
    2. Click the download icon in the top right corner.

Source For 3P Brands With i2o Access To Seller Central

Under this scenario, we compute the Won Buy Box Percentage (WBB%) using the Featured Offer Percentage from Seller Central. To roll up the WBB% at a higher aggregate level, we need to weigh the WBB% using Page Views. For all products selected in the filter at the top of the screen, the i2o WBB% is computed using the following formula:
Info
Aggregate WBB% = Sum*(Page Views × WBB%) ÷ Sum*(Page Views)

Source For 1P & 3P Brands With i2o Access To Vendor Central & Seller Central

Under this scenario, we compute the WBB % using the Observed Buy Box Percentage (OBB%) derived by i2o using daily observed data from the relevant marketplace (e.g. Amazon.com). To roll up the WBB% at a higher aggregate level, we weigh the OBB% with Glance Views for 1P brands and Page Views for 3P brands. For all 1P products selected in the filter at the top of the screen, the i2o WBB% is computed using the following formula:
Info
WBB% = Sum*(Glance Views × OBB%) ÷ Sum*(Glance Views)

Source For Brands Without i2o Access To Vendor Central & Seller Central

Under this scenario, we compute the WBB% using the metric OBB derived by i2o using daily observed data from the relevant marketplace (e.g. Amazon.com). To roll up the WBB% at a higher aggregate level, we take a simple average of the OBB% at a product level. For all products selected in the filter at the top of the screen, the i2o WBB% is computed using the following formula:
Info
WBB% = Average*(OBB%)

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