The Reseller Spotlight

The Reseller Spotlight

The Reseller Spotlight

The Reseller Spotlight is a feature of the Brand Protector Benefits module. It allows brands to explore detailed information about 3P resellers including lost sales, reseller inventory, and other metrics that help brands qualify reseller threats. Brands can retrieve KPIs and profile details such as reseller business name, storefront name changes, and enforcement timelines.

Reseller Profile Information

  1. Region
  2. Platform
  3. Seller Name
  4. Business Name
  5. Business Address
  6. Top Brands
  7. Storefront name changes

Reseller Enforcement KPIs

  1. Lost Sales
  2. Quantity of Reseller Inventory
  3. Quantity of MAP Violations
  4. Quantity of Products with WBB%
  5. Quantity of Closed Listings
  6. Quantity of Active Listings
  7. Table of Products Offered by the Reseller
  8. Reseller Enforcement Timeline:
    1. New Seller
    2. Notified
    3. Review
    4. Unauthorized

How To View & Download The Reseller Spotlight Pop-Up Data

  1. Navigate to Brand Protector > Benefits. 
  2. Select the required platform from the global switcher, which is set to Amazon by default.



  3. Select from the desired filters available in the top left corner.
  4. Click on the box labeled Lost Sales. 
  5. Scroll down to table below the Lost Sales Trend, and make sure View by: Resellers is selected.
  6. Click on the name of any reseller in the Reseller column, this opens a pop-up window called the Reseller Spotlight with two tabs:
    1. Enforcement KPIs
    2. Profile
  7. You may download the data in the Enforcement KPIs tab by selecting from the following boxes:
    1. Lost Sales
    2. Reseller Inventory
    3. MAP Violations
    4. Products (BBX. WIN)
    5. Closed Listings
    6. Active Listings
  8. You may export the trend graph that populates beneath your selection. In the top right corner, click on the icon with three stacked lines. You may export the graph in PNG, JPG, PDF, SVG, CSV, or XLS file formats.
  9. You may download the data in the table below the trend graph. Scroll down and right click in the table to open the menu. Click Download Current Data (Excel).

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