The i2o Weekly Business Review (WBR) is part of the Growth Accelerator subscription. It is an automated report that compiles all critical Amazon sales and marketplace metrics to give a holistic view of performance. The Weekly Business Review (WBR) report compiles sales and marketplace data to measure the performance of both Amazon 1P and 3P business. The Weekly Business Review is delivered in
(2) file formats: - PowerPoint Deck with key business metrics for Amazon 1P and Amazon 3P. Growth Accelerator automates the process of manually gathering all required reports from Amazon Vendor Central (VC) and Seller Central (SC) by pulling all business metrics into a single, consolidated place.
- Excel Workbook which combines all data extracted from Amazon Seller Central (SC) and Vendor Central (VC) into useful tabs for pivots and additional data analysis. This includes deep historical data, 1P vs 3P breakouts, coupons, promotions, AMS, and more.
Metrics Reported in the WBR Slide Deck
The WBR PowerPoint Deck reports on the following Amazon 1P/3P metrics, each depicted as slides:
- WBR Summary: A trend for Shipped COGS (1P)/Ordered Product Sales (3P) for the last 4 weeks along with WoW% & YoY% Change.
- Shipped COGS (YoY by Month): Monthly Breakdown of Shipped COGS (1P)/Ordered Product Sales (3P) with last 2+ Years of data and YoY changes.
- KPI Diagnostics: Last 4 Weeks data of important KPIs for 1P along with T4 change, WoW Change, YTD, and YTD YoY.
- Category Performance: Category level breakdown of Shipped COGS (1P) and Ordered Product Sales (3P) along with T4/T8/T12 average values and YTD numbers.
- Best Sellers – PCOGS: Shipped COGS (1P)/OPS (3P) of the top products for the last 4 weeks along with YTD, T4 Avg. and WoW Changes.
- Best Sellers – Units: Shipped Units (1P)/Ordered Units (3P), Inventory and Pricing of the top products for the last 4 weeks along with YTD, T4 Avg. and WoW Changes for Shipped Units.
- Inventory – Top Overstock: Shipped Units and Inventory data for the top products that have been overstocked this week.
- Purchase Orders (1P Only): PO data for the last 4 weeks showing Total Orders, Shipped Orders and Cancelled Orders.
- Marketing Summary: Multiple marketing KPIs for the last 4 weeks, MTD, and WoW Change along with Campaign type breakdown of the metrics.
- Marketing 13 Weeks Performance: Last 13 weeks trend for important advertising metrics.
- Chargeback 13 Weeks Performance (1P Only): Chargebacks data for last 13 week along with the split of chargebacks by issue type.
- i2o E-commerce Sales Equation: Traffic, Conversion, ASP, Sales (Ordered Product Sales) value for last week along with wow% change.
- i2o E-commerce Sales Equation with Variances: Attribution of WoW/YoY change in sales to Traffic, Conversion, and ASP in terms of $ value.
- Listing Reviews: Distribution of new reviews in terms of rating along with Top ASINs review content.
Metrics Reported in the Workbook
The WBR Excel Workbook reports on the following Amazon 1P/3P metrics, depicted as tabs:
- Sales Summary: The trend for Shipped COGS for the last 4 weeks along with YTD, WoW% and YoY% change.
- ASIN Level Performance: The ASIN level performance trend which includes SCOGS Units sold, BBX %, Inventory for the last 4 weeks along with YTD value.
- Coupons: Multiple Coupon KPIs at category and ASIN
breakdown.
- Promotions: Multiple Promotion KPIs at category and ASIN
breakdown.
- AMS: Multiple marketing KPIs for the last 4 weeks, MTD and
WoW, Campaign breakdown of the metrics.
- YoY By Month: Monthly Breakdown of Shipped COGS (1P) with
last 2+ Years of data and YoY changes.
- Inventory: ASIN level inventory KPIs, which includes current on-hand inventory, on order, and LW sold units.
Frequently Asked Questions
Where can I find definitions and formulas for the metrics referenced in this article?
Visit the
i2o Glossary for guidance on the metrics mentioned in this article.
Can I customize the views?
You can view the metrics by overall brand, child brand, or category. You can limit views to only specific brands and categories that are relevant to your current Amazon business.
How do I request a custom view for my WBR?
What is the source of the sales, traffic, and conversion data?
All sales, traffic, and conversion data is sourced directly from Vendor Central for 1P brands and Seller Central for 3P brands.
What is the source of the Buy Box data?
For 1P brands, Buy Box metrics are computed by i2o from daily observed winners and Buy Box price.
For 3P brands, the Featured Buy Box Percentage is sourced from Seller Central.