i2o Brand Protector
How to view Brand Violations
Overview Brand Violations is available as part of the i2o Brand Protector subscription and can be accessed through the i2o application. This feature enables brands to monitor unauthorized sellers and identify potential violations that could impact ...
Buy Box Metrics
Introduction Buy Box Metrics are vital to measure a brand’s ability to control distribution once consumers decide to purchase their products. Buy Box Percentage Data is located in Brand Protector Benefits to help brands measure the impact of 3P ...
The Reseller Spotlight
The Reseller Spotlight The Reseller Spotlight is a feature of the Brand Protector Benefits module. It allows brands to explore detailed information about 3P resellers including lost sales, reseller inventory, and other metrics that help brands ...
How To View The Lost Sales Report
The Lost Sales Report is activated as part of the i2o Brand Protector subscription and accessible through the i2o application. The Lost Sales Report is used to quantify the estimated revenue lost due to the diversion of sales to unauthorized 3P ...
About Exception Management
Exception Management is activated as part of both i2o Growth Accelerator and i2o Brand Protector. Exception Management data allows ecommerce brands to monitor daily threats to product listings. This article explains the data available across the ...
The Lost Sales Report
The Lost Sales Report is activated as part of the i2o Brand Protector subscription and accessible through the i2o application. The Lost Sales Report is used to quantify the estimated revenue lost due to the diversion of sales to unauthorized 3rd ...
Brand Protector's Benefits
The Brand Protector Benefits module is activated as part of the i2o Brand Protection Solution and used for monitoring reseller enforcement actions. Metrics such as Lost Sales, Won Buy Box, and i2o Reseller Enforcement KPIs are visible in the Brand ...